According to a recent study by Manta, many small-business owners are enjoying a cautious sense of optimism when it comes to holiday sales. If this does turn out to be a successful quarter—and so far the Thanksgiving holiday sales suggest it will be—it's important to get your business ready to maximize revenues and profits.
Train your employees on providing good customer service. Don't let stressed-out employees drive away potential customers.
If you sell online, make sure that your website can handle increased traffic flows without crashing or slowing down significantly. Ask your web-hosting provider about load balancing.
Don't skimp on publicity and promotion. With conditions improving, your competitors will do their best to get their name out. Use social media to supplement a limited advertising budget.
If you ship to your customers, make sure you are clear about shipping times and deadlines before communicating any expectations to your customers.
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