As with many consumer trends, the demand for eco-friendly products has been affected by the economy. According to a 2011 study by Grail Research, consumers who previously considered or purchased green products are doing so less, turning instead to more affordable options. So this means companies are similarly cutting back on green efforts, right? Not necessarily.
For many companies, rising oil prices are one reason to reduce energy consumption, which, in turn, cuts costs. But also, if there’s one positive byproduct of the recession, it’s the renewed emphasis on efficiency. More businesses are looking for ways to manufacture with fewer materials, produce less waste and use less energy in production, distribution and even in their offices. These days, going green not only offers feel-good benefits, it just makes good business sense.
This exclusive series features a look at green business trends by Anita Campbell of Small Business Trends, how to make your brand more green by Albe Zakes of TerraCyle, and other tips and advice to help your business go green—and save green.
From customer participation to product packaging, from green marketing to becoming “carbon zero,” Anita Campbell takes a look at four key trends in sustainability practices—the benefits and the pitfalls—affecting businesses in 2012. And take a look at certain eco-trends among businesses and consumers.
Follow these four steps, as outlined by Marcos Cordero, co-founder of the Green Business Bureau, to start making your company more sustainable.
If you are like many business owners who hear “going green” and think of big, expensive changes, you may be surprised to learn that there are a number of easy, inexpensive (even free) changes you can make today.
If you’re exploring different ways of cutting your energy costs, this article can help you identify which options may yield positive returns more quickly than others.
Too expensive, too overwhelming—there are just two of the common assumptions made by business owners considering going green. Bill Corbett, Jr., who has spent the past 23 years coaching green building developers, product manufacturers and municipalities and recycling companies through his firm, Corbett Public Relations, corrects the misconceptions.
Given the rise in “conflicted consumers”—those who expect a certain level of sustainability but are not necessarily willing to pay extra for it—more companies are becoming certified green businesses. Here’s how to go about it.
Learn how Tina Menzie built her company, Future Oxygen, and its growing line of biodegradable products, including greeting cards and jewelry.
Don’t produce a zero-waste product but still want to demonstrate your company’s commitment to the environment? Albe Zakes of TerraCyle (tag line: “Outsmart Waste”) offers several ways to promote your “eco-cred.”
One easy way to go green is to use eco-friendly products. This list of common (and some uncommon), but sustainable products can help make a difference.
Christine Erickson of Mashable rounds up an additional 10 products to make your office or commute more green.
Need more green? Tell us what else you'd like to know about making your business more eco-friendly.
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