Google recently launched Google My Business, an online portal where businesses can more easily manage all of their Google services, including their search listings, Google alerts, online reviews, Google+ social media profile and advertising campaigns in one place.
The idea behind the move is to make it easier for business owners to maximize their Google presence and to better compete with social media sites like Facebook and LinkedIn that already provide businesses with a more integrated, one-stop experience. The company also plans to introduce a Google My Business mobile app for iOS and Android in the coming months.
TechCrunch writer Sarah Perez explains how Google My Business will enhance the user experience for business owners:
After signing up and filling in the requisite information, Google My Business will add the business' information to Google Search, Google Maps and Google+, allowing customers to find the business no matter what device or service they happen to be using at the time. Companies are also invited to add photos and virtual tours, read and respond to their Google reviews, as well as add or correct business information like address, phone, store hours and more.
The new offering will help Google better compete for business owners’ time and attention—and likely their marketing dollars—as competition between search and social media heats up. Facebook, Twitter, LinkedIn and Pinterest have all rolled out new features and initiatives targeted at small businesses in recent months.
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