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April 06, 2009

Help Us Help You

Help Us Help You

Marcy Shinder

GM, Business Charge Cards, American Express OPEN

Summary

One of the best parts of my job at American Express OPEN is meeting extraordinary entrepreneurs – people like Sarah Endline, Mastermind and

One of the best parts of my job at American Express OPEN is meeting extraordinary entrepreneurs – people like Sarah Endline, Mastermind and Chief Rioter of sweetriot, makers of all-natural chocolate treats. Sarah is on a mission – in more ways than one. Her company’s very foundation rests on a strong commitment to social responsibility, a desire to create a better world for the next generation. And her personal mission as a business owner extends to using social media to further her company’s goals. Here’s how she explained this to me:

“As a small business, you tend to have smaller budgets and limited resources. So when I’m preparing a team retreat, I can easily go to OPENforum.com and find a video that references a topic I’d like to cover with my team.  Showing video brings the subject to life for everyone. Or if I’m working on strategies for the future and need some inspiration, I enjoy seeing videos from top visionaries like Richard Branson; it sparks a new way of looking at things – it’s like he’s talking just to me and knows where I’m at right now.”

The OPEN Forum was inspired and shaped by customers like Sarah. In these challenging economic times, we remain committed to enhancing the site to make it more relevant for business owners as they stay resilient – with help from entrepreneurial icons, industry experts and each other.

So that’s why I’m reaching out to you today – OPEN Forum is being enhanced with all new capabilities for 2009 and I’d love to know your thoughts on topics you’d like to see and features you’d like to add. Please take a moment to complete this brief survey where you can provide your essential feedback.

I also look forward to sharing more stories of entrepreneurial successes – like Sarah’s – in the future. Please let me know how the site has been helpful to your business.

If you are an extraordinary entrepreneur that has benefited from the resources on OPEN Forum, e-mail your story to Marcy@openforum.com. We may contact you for more details about your story, and for possible inclusion on the new, enhanced version of OPEN Forum.

To learn more about Sarah Endline and sweetriot, visit www.sweetriot.com.