Putting a humorous spin on your marketing messages can be a good way to engage with potential customers, writes Leyl Master Black. You can do this in several ways, such as by tapping into current cultural trends or by creating a funny video to show off your product. You could also try making a cartoon about your company.
"Cartoons are often the most-read and remembered part of magazines and newspapers, and they can also be an effective mechanism for promoting your brand," Black explains.
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