One of the greatest scientific theories of all time caught on for one reason—and it's not the reason you think. This is the story of that moment in history, more than a hundred years ago, and the lesson it offers small businesses today.
In 1905, a scientist published a series of papers in the scientific publication Annalen Der Physik. A niche publication, it only reached a few thousand academics. And though many papers such as these were read and quickly forgotten, these papers found an unexpected advocate in Max Planck, one of the most renowned theoretical physics professors of his time. The paper's topic, on a new "special theory of relativity" as its author called it, intrigued him.
Though he wasn't entirely convinced, Planck knew that the paper's author, Albert Einstein, was someone worth paying attention to. It was Planck's door-opening endorsement that earned Einstein immediate credibility as a serious player in the world of physics. Over the years, Einstein convinced Planck of the validity of his theory, and the men often collaborated to further the theory and became good friends in the process.
Einstein would never have become Einstein without the support of Max Planck—and his special theory of relativity would never have been recognized for the achievement it was. So here's the important question that you need to ask yourself: Who's your Max Planck?
What Einstein's story shows us is that an ideal way to grow your credibility is to have the right person stand behind you and tell everyone around them that you are worth listening to. If you haven't, it's time to find that person for you and your business.
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Rohit Bhargava is one of the world’s leading voices on creating more human companies and author of the recent best selling book Likeonomics. Before writing his first book, he was an unknown author facing his own challenge of credibility - and found his solution when the well known business expert Guy Kawasaki agreed to write the forward for his first book.
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