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Business Class

May 15, 2009

How the Mayo Clinic Uses Social Media

Guy Kawasaki

Chief Evangelist, Canva

Summary

This Slideshare presentation is a must-view for any organization that’s trying to use social media to increase brand awareness. Lee Aase, th

This Slideshare presentation is a must-view for any organization that’s trying to use social media to increase brand awareness. Lee Aase, the manager of syndication and social media of the Mayo Clinic, presented it at the Community 2.0 conference on May 12, 2009. My favorite slide says, “Total Cost for Mayo Clinic Facebook, YouTube and Twitter $0.00.” You can get a lot done with $0 and a $150 Flip Mino if you know what you’re doing.”