Mobile technology, the so-called "third screen," is revolutionizing how salespeople sell. But it's not enough to distribute iPads or smartphones and send your reps into the field. Sam Gaddis, chief marketing officer of Mutual Mobile, offers five key elements of a killer mobile sales process in this Sales & Marketing Management piece.
Among his recommendations: Make applications as user-friendly as possible for your salespeople and use them to pull your company's best content directly into sales conversations.
"Set up your mobile application to automatically push the latest file versions every time a user connects and make sharing and presenting content as easy as possible, using sliders, buttons and other tactile interactions," Gaddis writes.
Learn more at Sales & Marketing Management.