I’ve made a lot of presentations, and I’ve seen a lot of pitches, but I’ve never voluntarily gone through a 120-slide presentation until today. That’s when I saw one called “Designing for Social Traction.” In it, designer Joshua Porter explains how to solve the three big problems of social software:
1. Getting people to sign-up for a service.
2. Making their first-time use a positive and engaging experience.
3. Keeping them engaged on an ongoing basis.
For example, here are his key points about the sign-up process:
• Engage people immediately.
• Reduce the perceived commitment necessary for trial.
• Increase the amount of description of your site in a gradual manner.
• Utilize the social reinforcement of others.
I don’t want to steal the thunder of the rest of the presentation, but trust me, if you’re in the business of signing up and engaging people via a website, you will want to check out this presentation.
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Card Accounts
Business Accounts
Other Accounts
Personal Cards
Business Credit Cards
Corporate Programs
Personal Travel
Travel Inspiration
Business Travel
Membership Rewards
Card Rewards and Benefits
Cash Back
Business Solutions
Funding and Payment Products
Other Business Solutions
August 28, 2009
How to Design for Social Traction
How to Design for Social Traction
Summary
I’ve made a lot of presentations, and I’ve seen a lot of pitches, but I’ve never voluntarily gone through a 120-slide presentation until tod
