I’ve made a lot of presentations, and I’ve seen a lot of pitches, but I’ve never voluntarily gone through a 120-slide presentation until today. That’s when I saw one called “Designing for Social Traction.” In it, designer Joshua Porter explains how to solve the three big problems of social software:
1. Getting people to sign-up for a service.
2. Making their first-time use a positive and engaging experience.
3. Keeping them engaged on an ongoing basis.
For example, here are his key points about the sign-up process:
• Engage people immediately.
• Reduce the perceived commitment necessary for trial.
• Increase the amount of description of your site in a gradual manner.
• Utilize the social reinforcement of others.
I don’t want to steal the thunder of the rest of the presentation, but trust me, if you’re in the business of signing up and engaging people via a website, you will want to check out this presentation.
Business Accounts
Other Accounts
Credit Tools
Personal Cards
Business Credit Cards
Corporate Programs
Personal Travel
Business Travel
Other Travel Services
Membership Rewards
Card Rewards and Benefits
Cash Back
Business Solutions
Funding & Payment Products
Business Accounts
Other Accounts
Credit Tools
Personal Cards
Business Credit Cards
Corporate Programs
Personal Travel
Business Travel
Other Travel Services
Membership Rewards
Card Rewards and Benefits
Cash Back
Business Solutions
Funding & Payment Products
Small to Mid-Sized Businesses
Cards
Business Funding
Large Businesses
Merchant Financing
Trends & Insights
August 28, 2009
How to Design for Social Traction
I’ve made a lot of presentations, and I’ve seen a lot of pitches, but I’ve never voluntarily gone through a 120-slide presentation until tod
