We help simplify money management. American Express has the solutions to keep you on top of your spending.

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We're part of a growing group of companies providing support and offers for small businesses during COVID-19. Visit Standforsmall.com for more.

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Google is constantly finding new ways to improve online searching. Its efforts are increasingly geared towards local product listings. Google Local Shopping, a free service, makes it easier for merchants to list their local products online and for consumers to find these commodities.

Here’s the criteria to participate:

You must own a brick and mortar store open to the public (i.e., no appointment required).

You must sell physical goods at those stores that customers can buy without purchasing additional services.

Your stores must be physically located in the U.S.

When you search for a specific product online, Google only displays a few listings. When you use the Local Shopping service, though, you get a list of every merchant that offers the product, along with the stores closest to you with the product available in stock.

Not only does Google Local Shopping allow consumers to buy your products online more easily, but it alerts them of the new products available in your brick and mortar locations as well.

The process for merchants to become listed on Google Local Shopping is not straightforward, but it's easy if you know the right steps. Here's how to get started:

1. Create a Google Merchant Center account

You need a separate Merchant Center Account for your local product listings. If you already have a Merchant Center Account for online listing, create a new one that's strictly local.

2. Create an online product listing feed and upload it to your account.

You can use Excel for this. Go to this help section to learn about what must be in this file and how to get the attributes correct.

Tip: Upload product images if you want to get the biggest SEO boost.

Want more on creating local product listings? Check these out:

3. Describe your brick and mortar stores using this contact form.

Once Google confirms that your business qualifies to use the service, they will email you an invitation link within three business days. This will take you to the new Merchant Center account for your local shopping data.

Make sure you’ve claimed your Google Places Page and that it is up to date. If you have not claimed one, go here. By claiming and connecting your Merchant Center Listings and Places Page, your business will be available on Google’s Nearby Places service, used on Google Maps and Mobile.

Tip: In order to appear in Nearby Stores, make sure that the website listed on your Places Page is the same as your verified and claimed website in the Merchant Center.

4. Sign into your new Merchant Center account.

Using the invitation link that you were emailed in the previous step, sign into your new Merchant Center account. You'll use the email for your local listing for this. When you sign in, you will be presented with the Merchant Center Terms of Service. Once you accept these terms, you will be presented with the General Settings page.

Simply click on Save Changes at the bottom of the page. You don't need to fill in anything on this page; Google already has the information from your other Merchant Center account.

5. Enable local shopping.

On the local shopping page in your account, click on the checkbox, “Enable local shopping.” When you visit the Data feeds page and click on the New data feed button, you'll see three options -- Business Listings, Local Products and Price-Quantity -- under the \"Type\" pull-down menu.

Once you have your account and data feed started, you can update and track your data feed.

John Jantsch is a marketing consultant and author of Duct Tape Marketing and The Referral Engine.

Image credit: Stéfan

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We help simplify money management. American Express has the solutions to keep you on top of your spending.

\n","^48","https://www.americanexpress.com/us/credit-cards/business/","^23","Keep better tabs on cash flow","^49","?intlink=us-bti-inline-managingmoney-tailor-keepbettertabs","^4:","managing-money-inline","^4;","","^4<","Inline Banner","^4=","2020-03-26T14:21:01.018-07:00"],["^ ","^45","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2020/5/StandforSmallBusinesses.png","^46","Learn More.","^47","

We're part of a growing group of companies providing support and offers for small businesses during COVID-19. Visit Standforsmall.com for more.

\n","^48","https://www.standforsmall.com/","^23","We stand for small businesses.","^49","","^4:","we-stand-for-small-businesses-","^4;","","^4<","Disruptor Banner","^4=","2020-05-21T04:51:19.202-07:00"]],"indexOption","index,follow","newscredGuid",null,"keywords",[["^ ","key","/en-us/business/trends-and-insights/keywords/local-search-marketing/","^44","local search marketing"],["^ ","key","/en-us/business/trends-and-insights/keywords/google-local/","^44","Google Local"],["^ ","key","/en-us/business/trends-and-insights/keywords/article/","^44","article"],["^ ","key","/en-us/business/trends-and-insights/keywords/john-jantsch/","^44","John Jantsch"],["^ ","key","/en-us/business/trends-and-insights/keywords/duct-tape-marketing/","^44","Duct Tape Marketing"]],"author",["^ ","^4>","john_jantsch","^4?","john@ducttapemarketing.com","^4@","Founder","^25","John Jantsch","bio","John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies.\nJohn Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine.\n\nHe is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.\n\nHe frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.\n\nHis blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.\n\nHuffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.\n\nHe is the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix.\n\nHis practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.","^4A","Duct Tape Marketing Consultant, LLC","^4B","https://media.licdn.com/mpr/mprx/0_oLg_hdervxELzk1Je30yhEjKB4a6c3iJHGWphER3ejVcH5qMQiS7mo7fMnm4N6GzI6xgfDdHtmC4","^4C","/en-us/business/trends-and-insights/authors/john_jantsch"],"tileImage",null,"breadcrumbs",[["^ ","key","/en-us/business/trends-and-insights/","^44","trends_and_insights"],["^ ","key","/en-us/business/trends-and-insights/topics/getting-customers/","^44","Getting Customers"],["^ ","key","/en-us/business/trends-and-insights/topics/digital-tools/","^44","Digital Tools"],["^ ","key","/en-us/business/trends-and-insights/topics/seo/","^44","SEO"]],"teaser","Google is constantly finding new ways to improve online searching. Its efforts are increasingly geared towards local product listings. Googl","metaTitle","How to Dominate Local Product Searches","contentId","how-to-dominate-local-product-searches-1","country",null,"metaDescription","","pullquote","","version","1.0.0","title","How to Dominate Local Product Searches","language",null,"content","

Here’s the criteria to participate:

You must own a brick and mortar store open to the public (i.e., no appointment required).

You must sell physical goods at those stores that customers can buy without purchasing additional services.

Your stores must be physically located in the U.S.

The process for merchants to become listed on Google Local Shopping is not straightforward, but it's easy if you know the right steps. Here's how to get started:

1. Create a Google Merchant Center account

You need a separate Merchant Center Account for your local product listings. If you already have a Merchant Center Account for online listing, create a new one that's strictly local.

2. Create an online product listing feed and upload it to your account.

You can use Excel for this. Go to this help section to learn about what must be in this file and how to get the attributes correct.

Tip: Upload product images if you want to get the biggest SEO boost.

Want more on creating local product listings? Check these out:

3. Describe your brick and mortar stores using this contact form.

Tip: In order to appear in Nearby Stores, make sure that the website listed on your Places Page is the same as your verified and claimed website in the Merchant Center.

4. Sign into your new Merchant Center account.

Simply click on Save Changes at the bottom of the page. You don't need to fill in anything on this page; Google already has the information from your other Merchant Center account.

5. Enable local shopping.

Once you have your account and data feed started, you can update and track your data feed.

John Jantsch is a marketing consultant and author of Duct Tape Marketing and The Referral Engine.

Image credit: Stéfan

We help simplify money management. American Express has the solutions to keep you on top of your spending.

We're part of a growing group of companies providing support and offers for small businesses during COVID-19. Visit Standforsmall.com for more.

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Here’s the criteria to participate:

You must own a brick and mortar store open to the public (i.e., no appointment required).

You must sell physical goods at those stores that customers can buy without purchasing additional services.

Your stores must be physically located in the U.S.

The process for merchants to become listed on Google Local Shopping is not straightforward, but it's easy if you know the right steps. Here's how to get started:

1. Create a Google Merchant Center account

You need a separate Merchant Center Account for your local product listings. If you already have a Merchant Center Account for online listing, create a new one that's strictly local.

2. Create an online product listing feed and upload it to your account.

You can use Excel for this. Go to this help section to learn about what must be in this file and how to get the attributes correct.

Tip: Upload product images if you want to get the biggest SEO boost.

Want more on creating local product listings? Check these out:

3. Describe your brick and mortar stores using this contact form.

Tip: In order to appear in Nearby Stores, make sure that the website listed on your Places Page is the same as your verified and claimed website in the Merchant Center.

4. Sign into your new Merchant Center account.

Simply click on Save Changes at the bottom of the page. You don't need to fill in anything on this page; Google already has the information from your other Merchant Center account.

5. Enable local shopping.

Once you have your account and data feed started, you can update and track your data feed.

John Jantsch is a marketing consultant and author of Duct Tape Marketing and The Referral Engine.

Image credit: Stéfan

We help simplify money management. American Express has the solutions to keep you on top of your spending.

We're part of a growing group of companies providing support and offers for small businesses during COVID-19. Visit Standforsmall.com for more.

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Here’s the criteria to participate:

You must own a brick and mortar store open to the public (i.e., no appointment required).

You must sell physical goods at those stores that customers can buy without purchasing additional services.

Your stores must be physically located in the U.S.

The process for merchants to become listed on Google Local Shopping is not straightforward, but it's easy if you know the right steps. Here's how to get started:

1. Create a Google Merchant Center account

You need a separate Merchant Center Account for your local product listings. If you already have a Merchant Center Account for online listing, create a new one that's strictly local.

2. Create an online product listing feed and upload it to your account.

You can use Excel for this. Go to this help section to learn about what must be in this file and how to get the attributes correct.

Tip: Upload product images if you want to get the biggest SEO boost.

Want more on creating local product listings? Check these out:

3. Describe your brick and mortar stores using this contact form.

Tip: In order to appear in Nearby Stores, make sure that the website listed on your Places Page is the same as your verified and claimed website in the Merchant Center.

4. Sign into your new Merchant Center account.

Simply click on Save Changes at the bottom of the page. You don't need to fill in anything on this page; Google already has the information from your other Merchant Center account.

5. Enable local shopping.

Once you have your account and data feed started, you can update and track your data feed.

John Jantsch is a marketing consultant and author of Duct Tape Marketing and The Referral Engine.

Image credit: Stéfan