Truth be told, you can do this just as easily on Windows, and I found you 15 apps for recording Skype conversations so you can play along on your PC. But as I’m a Mac guy, I’ll just tell you the results I get, and you can extrapolate. Fair?
Interviews make for great content
Depending on what kind of business you run, providing your online audience with access to interesting interviews is a great way to keep people interested and a wonderful way to break up the monotony of simply writing blog posts over and over. I find that with just a little bit of preparation, with some really good questions for your guest, and with a few technical details in place, you can make some great content for your audience.
Start with a good connection
Recording video via Skype is much better than it used to be, but it’s still Voice Over IP and it’s still tricky. If you can record on a hard-wired computer (plugged into an ethernet cable instead of Wi-Fi), that’s best. The better the connection, the better your recording will go.
Lighting and sound matter
Lighting doesn’t have to be that tricky. If you don’t have good natural lighting, I just found a pretty decent LED light on Amazon for about $50 (link to light, not an affiliate link). There are many variations on the theme, and you should check them out. You want your lighting not to wash you out, but I often see the opposite: this look as if you’re being held prisoner in some weird place without windows.
As for sound, depending on your laptop or computer, you’re often limited to your built-in audio. You can also get an external microphone like the Blue Snowball, which plugs into your USB port. I will say that good sound is much more important than good lighting.
Use a call recorder or similar tool
I use Call Recorder for Skype to shoot videos. The one setting that I change is that the recorder makes us appear side-by-side instead of picture-in-picture. This gives us the “host on the left, guest on the right” look. Beyond that, it’s really drop-dead simple to use. I set it to record in the highest definition possible, and when it’s time to use it, I just hit the red button and record.
To edit, or not to edit
I use iMovie on my Mac to edit. It’s very similar to Windows Movie Maker. It’s inexpensive, simple and does the trick. When I edit, I normally just add some titles to important points and things like that. If you REALLY want to edit—to remove large pauses and things like that—that’s easy enough to do. I tend to make sure that the interview flows along quickly and I tell the interviewee that I don't offer retakes. That last part isn’t really true, but it surprisingly gets me much better production from the people I interview.
Be clear and consistent
The No. 1 mistake I hear in interviews are too many “Ums” and too many questions that don’t really elicit good responses. The No. 2 thing I hear are hosts doing all the talking and not letting the guest own the video. So, be clear without saying "Um." Practice. Practice by saying NOTHING instead of saying "Um." Then, make sure your questions are exactly what you’d want to ask someone if you only had a few minutes with them. Finally, try to prep the guest before you hit record that you want the answers to be brief, or that you want them to be long. You’ll come closer to the result you want that way.
In the end, experiment
The only way to get better with video is to experiment. The only way to get better with interviews is to conduct many of them. Practice. Learn. Observe what others do and take the best parts to make your own. It’s how everyone does it. And share what you learn, okay?