Facebook has become a very powerful business tool for companies, large and small, to promote their brands.
However, there’s one business opportunity that companies are missing on Facebook, and I happen to think it’s a big one: recruiting.
Young job seekers and just getting started professionals are still one of the biggest demographics on Facebook everyday and it’s very easy to target them.
While recruiting has long been a strong suit for LinkedIn, smart company recruiters and small businesses are employing a number of tools and tactics to find the best and the brightest on Facebook as well.
Want to read more about recruiting employees? Check these out:
The job board page
The job board page should be a standard tab on any Facebook page for companies that routinely scout for new talent.
There are many ways to get this done, including building and maintaining pages or using apps like Work for Us and Job Magic that do a great job posting and pushing out listings, and helping you connect and share in places such as Facebook.
A new offering from SocialBios might just take recruiting on Facebook to another level. With the SocialBio app you can post and maintain your job listings on a job board tab, but job seekers can also connect and see who at your company they might be connected to or share a common interest with.
Using all of the various Facebook fields such as education, philosophy, interests and art, a job seeker might be able to learn a great deal about the employees at an organization (within the privacy setting constraints) and find people within an organization that could champion their job search.
The app also allows you to reach out to people they match with, but without the social pressure of responding. A connection can send an inquiry to the matches they find, but the entire process is done without revealing anything about the recipient. So, they can refer the applicant or ignore the request and not worry about repercussions.
I think it’s this referral element that is going to get people’s attention.
Targeting with ads
The second element of the Facebook recruiting puzzle is the fact that you can target ads so narrowly on the social network. The Facebook ad platform lets you target a specific audience for your ads through filters such as educational background, work experience, geographical location and interests.
The targeting is so precise that you could actually create ads that only target the employees of your competitors. (Not that anyone would do that.)
This not only allows you to focus on recruiting the most qualified candidates, but also allows you to significantly decrease your marketing dollars spent on advertising open positions.
As more and more companies come to the conclusion that the combination of targeted ads, sharing functionality and social networking is a potent recruiting play, you can look to Facebook to become the dominant home for recruiting.
Of course, this attention likely has Facebook developers working on a suite of revenue-generating recruitment tools of their own.
Image credit: joshchandler