But even the most expansive social networking site has about an ounce of the reach that the Internet ocean known as Google possesses. Searching on Google is the Yellow Pages, word-of-mouth, and a walk down Main Street all rolled into one. As publicity for your business, it has an absolutely unique and unbeatable combination of universal accessibility and the selection bias: anyone can use it, but those most likely to find you are those who are looking for something like you.
Which is why we were so excited to hear about GetListed.org. It's basically a tool (a free tool!) for figuring out how good your Google is--how high your business sits once Google's vaunted algorithm gets done with its job, what your reviews are like, where your citations are...basically, everything the everyday entrepreneur needs to know about how his or her business is faring on the all-important search engine. The blog Search Engine Guide has more. Check it out. Get yourself to the top of the queue.Â
American Express OPEN brings you the latest insights from noted business authors and experts in our special promotion with Slate BizBox.
