The guide also sheds light on how you can measure the effect that social media has on your business and monitor important metrics as you grow.
Sections include:
- How Social Media Can Help Drive New Sales
- The ROI of Social Media
- Use Keywords to Help Get Your Blog Noticed
- Devise a New Product Line With Social Media
- Monitor and Measure Your Social Media Efforts
- Cardmember Profile: Freshpair: Online Retailer Takes Fresh Approach to Building
- Customer Base
- Upsell and Cross-Sell to Customers Using Social Media
- Social Media Resources
- Glossary of Social Media Terms
For more information on social media, download the complete OPEN Insight Guide: Implement Smart Growth Strategies or visit OPEN Forum's Social Media Hub.
