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Implement Smart Growth Strategies

Social media is transforming the way companies do business, and this guide provides some insight into how you can take advantage of it. You

Contributing Editor for Entrepreneur, Entrepreneur

Social media is transforming the way companies do business, and this guide provides some insight into how you can take advantage of it. You can learn powerful methods of using social media to help generate sales and to track customer needs as they evolve, as well as information specifically for small businesses on how social media can fit into your marketing plan.

The guide also sheds light on how you can measure the effect that social media has on your business and monitor important metrics as you grow.

Sections include:

How Social Media Can Help Drive New Sales
The ROI of Social Media
Use Keywords to Help Get Your Blog Noticed
Devise a New Product Line With Social Media
Monitor and Measure Your Social Media Efforts
Cardmember Profile: Freshpair: Online Retailer Takes Fresh Approach to Building
Customer Base
Upsell and Cross-Sell to Customers Using Social Media
Social Media Resources
Glossary of Social Media Terms

For more information on social media, download the complete OPEN Insight Guide: Implement Smart Growth Strategies or visit OPEN Forum's Social Media Hub.

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About the Author

Michael Port

Contributing Editor for Entrepreneur, Entrepreneur

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