Small Business Saturday is a few days away, and across the United States, independent retailers are putting final touches on plans for the day.
Many participating businesses are preparing special promotions for the event to accompany the $10 statement credit that American Express is offering customers that day. A survey by American Express and the National Federation of Independent Business found that 67 percent of participating businesses plan to offer their own discounts on Small Business Saturday beyond the statement credit.
GBS Beauty Supply, a family-owned beauty supply retailer that owns six stores in South Florida, is offering a 20-percent extra discount to Saturday shoppers, as well as a free gift to shoppers who spend more than $100 that day. Marketing director Sharon Dalbo told the Fort Lauderdale Sun Sentinel that the company’s sales grew four-fold on Small Business Saturday last year, so the store is getting ready for another business spike this year.
In Seminole, Florida, 12 businesses are raffling off prizes for shoppers who visit at least six businesses on Small Business Saturday as part of the city's "Holiday Shop Hop."
The Computer Source in Macomb, Illinois plans to give customers 20 percent off all used laptops and 30 percent off all new laptops that day, as well as raffling off five eight-gigabyte jump drives and an iPod Touch. Shoppers can get a raffle entry by either visiting the store on Small Business Saturday or adding a “Like” to the store’s Facebook page, according to McDonoughVoice.com.
Another Macomb business, Envy Boutique, plans to have a “holiday savings tree,” from which customers can pick an envelope upon purchase. Each envelope contains a surprise, whether a 40-percent off coupon, a free accessory or a spray tan.
Beyond preparing promotions and discounts, many retailers are also getting ready for what they expect will be a large influx in shopper traffic.
In Nashua, New Hampshire, Small Business Saturday is the same day as the town’s Holiday Stroll, which encourages residents to shop at locally owned retailers and “stroll” between them.
Wendell Palmer, manager of Alec’s Shoes in Nashua, says the store has seen a huge uptick in customers on Small Business Saturday. “We expect it to be very busy” again this year, he told the Nashua Telegraph. “We have sometimes 21 clerks on the floor.”
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