Here's a selection of marketing news you might not have seen this week:
- How Social Media is Shaping the Nature of CRM: Social media is becoming increasingly critical for CRM success as companies attempt to keep tabs on how their customers interact on social networks, according to a report by Nucleus Research featured in DestinationCRM.com.
- The Most Common Social Media Errors Can Be Easily Corrected: "Fluffy" social media metrics can put distance between marketing and the chief financial officer, Nichole Kelly, of SME Digital says. It's one of the five most common social media mistakes outlined in this webinar summary reported on by MarketingSherpa.
- Web-Ad Revenues Surged in First Half of 2012, Study Finds: The Web advertising business pulled in revenues of $17 billion in the first half of 2012, an all-time record, according to IAB and PwC figures reported on by MediaPost Communications' Research Brief blog.
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