At nearly one billion users, Facebook’s reach as a platform is in a class few others even approach. Yet counterbalanced with its giant scale is the ability to reach users based on incredibly precise targeting, allowing you to get your message in front of the people most likely to be interested in receiving it. This is why businesses small or large, local or national, online or off, have a lot to gain by leveraging Facebook advertising—but only if the approach is well-thought out.
So, we’re pleased to offer a free online class. Anyone with an Internet connection and a free hour to spare is invited to join and get the essentials on how to start running Facebook advertising that works.
Monday, October 15th, 2012 from 2 PM – 3 PM EST
What will be covered:
What is Facebook marketing actually worth? We’ll review the differences between paid, owned, and earned media – and discuss how to measure the ROI for each.
The best methods for developing an objective-based Facebook advertising strategy – including 10 Awesome Facebook Ad Tactics.
Best practices for gathering insights about your target audience on Facebook.
How to use quantitative decision analysis to achieve your social advertising goals.
Best practices for creating content that works on Facebook.
Media Buying Best Practices
The Instructor: Matt Monahan is the Co-Founder and CEO of ALPHABoost, the support system that helps social advertisers make better decisions. Matt also co-founded Sharethrough. He graduated from Stanford University, is a mentor at 500 Startups, and was an advisor to Wildfire Interactive.
Sound good? Then return to this page on Oct. 15 at 2pm. Or, sign up in advance and a link to the live-stream event will be sent to you a few hours before it starts.