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April 26, 2009

Learn to Tap Innovation, Motivate Employees and Grow Business in a Downturn

It’s difficult to motivate employees to be innovative in the midst of an economic downturn when many are worried about losing their jobs.

It’s difficult to motivate employees to be innovative in the midst of an economic downturn when many are worried about losing their jobs. The key is getting everyone involved in making service improvements. Ian MacMillan, a professor of innovation and entrepreneurship at The Wharton School at the University of Pennsylvania, explains how to do it.

About the Author

Knowledge@Wharton