People are numb to what’s real and what’s not on television and PBS is taking advantage of it to make a point. They created five fake ads, but they're realistic enough that even television addicts can’t tell the difference. If you’re a Duck Dynasty fan, or a Cake Boss, Storage Wars or other reality show addict, it’s perfectly reasonable to believe that “Knitting Wars” and “Bad, Bad Bag Boys” could be up and coming shows too. After all, as a country we’re fascinated by truckers navigating narrow roads around the world and hunting alligators in the Bayou. Is it so far fetched to think “Living with a Mime,” might be real? The point? PBS wants viewers to know what all this means about the state and quality of television today.
Don’t be afraid to have fun with (and even poke fun at) your own business. Maybe you won’t invest a fortune in an ad campaign, but take time to experiment with your ads and social media to see how your readers, customers and potential customers respond to something funny, different and witty.
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