It's A Race To The Finish With Marketing Technology

Money is being spent in the marketing technology sector like never before, and Gartner predicts in the next five years, CMOs will outspend their CIO counterparts. Big Data has become a part of marketing, and with that comes the requirement for technology for improvement and execution.

"Digital marketing represents a shift in strategy and approach, not just in channels. Although traditional campaign management thinking involves executing campaigns directly to the customer, successful digital marketing must act more as a mutually beneficial journey aimed at satisfying customers' wants and needs. This is a customer-focused strategy approach that will profoundly shift traditional campaign management strategy, says Gartner's Adam Sarner.

Learn more at Chief Marketer.

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