They may not have the same rockstar, household name recognition status that say a music celebrity has—yet. But look out. It’s coming. BI Intelligence recently completed a report on the ins, outs, players and stars of the mobile advertising ecosystem and the roles played by various mobile ad networks. The report explains how the mobile ad ecosystem is both fractured and complex, but works anyway. And they analyze how mobile ad networks play a central role—although that role is coming under threat. They break down how real time bidding will start to play a larger role in mobile advertising, and so, so much more. Bottom line: there’s still a lot to learn about mobile advertising.
Alaska is really what most folks consider the “last unexplored frontier.” There are pockets of Alaska where there are population centers, but most of the state is unexplored and a potential bonanza of some kind. Mobile advertising is like that—it’s the last great media frontier, for now at least. There are pockets of mobile, like social media and GPS or geocentric advertising, that we understand, but not a lot of people have really explored what’s possible. BI Intelligence is one of the companies who has done that (there are others) and it might not seem important, but while it’s still possible to find and leverage an edge in mobile entrepreneurship, it’s a good idea to read everything you can on it, and this report, and others, are good places to start exploring.
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