I've been thinking about Monopoly lately. You know the game. You scramble to acquire some property, and then you hope to build up some rentals, and then you shoot for getting some hotels in place so that people have to pay you the most possible money for landing on the space. In the little town where I live is a man who bought a restaurant and turned it around. He made it really sing. Then, he bought an old pizza place and turned it into an ale house. Now, he's buying up his third restaurant.
It's the classic game. He built up a restaurant. He brought in enough money to sock away more and invest it in a second place. He grew that, and is moving on to his third. He developed assets. His two existing businesses are humming along.
You get this, as a small business person. You understand the simple math. You add, add some more, and convert that addition into acquisition.
It's the same on the web. We can build a site, get it humming, get it earning us a revenue, and then use that revenue to build up another asset. We can convert that second asset into something better, and then grow something else out. Soon, we can have a series of properties, just like we do in the real world.
It's the same with attention. How can you get people to pay attention to your project if you're diffuse and diverse and all over the place? You can't. So you have to pick a place and work it for a while. You have to really light up a single opportunity and promote it and put it in front of the right people and make that the focus.
It's that whole focus thing. We aim, we execute, and we take the winnings and move it to the next game.
In the end, what you have to think about with regards to the web is as follows:
- Build a single property and give it lots of love.
- Develop and promote that property and give it your attention.
- Once the property is "grown" and earning, build your second property.
- Link the new property to the old. Find efficiencies between the two.
- Never rest on one property, but never rush into too many new properties.
- Think Monopoly (the game) and develop assets.
It's not foolproof, but it's how some of us are building our online presence. You might find some value in looking at it this way. What do you think? Have you ever looked at your sites like real estate?Image credit: Reinante El Pintor de Fuego