Want to directly hit a website where 15 million visitors a month might find your business? Just give a Yelp.
Yelp.com’s About this Business section let you include your company's specialty, a short history and an introduction to its boss. And best of all, it’s free and provides businesses the ability to directly message potential customers.
That's a huge asset for small businesses that don't have their own websites but want to give potential customers more information about products and services. A company can upload photos, update business information, post announcements, track page views and their reviews, in addition to offering sales and coupons.
Although prominent in California, (Yelp was founded in San Francisco), the site has expanded to major U.S. markets and is available in some Canadian cities and London.
“Since engaging with Yelp a year ago, 25% of calls I receive are from people who found me on Yelp from all over the country and abroad,” said William Rodriguez of WiroLimo, a New York company. “It's not only a great marketing tool, but a way to keep track of what your customers are saying about you."
Wendy Doherty, the marketing director of Manhattan-based eatery Cafeteria, explained that the company’s executives see guest reviews and its marketing staff tracks the traffic to its Yelp page and how it relates to its corporate web site visitors.