Startup businesses focus a lot of attention on their brands, but what if you’re already an established company? Maybe it’s time for a rebrand. Hear about the experience firsthand as the founders of Artyarns, purveyors of high-quality knitting wools, discuss the eye-opening results of their brand’s makeover by branding agency OFFICELAB as part of OPEN’s Project RE:Brand web series.
Download or listen to our OPEN Mic Podcast for Monocle editor Tyler Brûlé’s conversation with Artyarns, as well as branding experts Alina Wheeler and Steve Manning, on what small business owners should know about defining and communicating the values of their businesses.
OPEN Mic: Rebranding your Small Business
Segment 1- Alina Wheeler, author of “Designing Brand Identity,” highlights practical reasons why small businesses should update their brand identity across a variety of customer touchpoints.
Segment 2 - OPEN Cardmembers Iris and Elliot Schreier, co-founders of Artyarns, and Dominic Sinesio, co-founder of NY branding agency OFFICELAB, discuss the process of redefining their company’s brand identity.
Segment 3 - Steve Manning, Managing Director of Igor International, talks about the importance of giving your company the right name, as well as what works and what doesn’t in the name game.
More Rebranding Success Stories
Go behind-the-scenes with Project RE:Brand, the webisode series by American Express OPEN that follows five small businesses as five creative agencies help them to rebrand their companies. Project RE:Brand was created to help small business owners learn more about the value of branding, with clear take-aways to help you examine and evolve your own brands. Find articles, videos, brand assessment worksheet and more at www.openforum.com/projectrebrand.