Lincoln & Rose is an online marketplace and blog featuring local businesses, artisans and goods made in Venice, California. This holiday season, however, the website is making an offline play: It’s selling products made by more than 20 Venice-based “makers” at a pop-up store in the center of town from mid-November through December 31.
"We've had an outpouring of support from the community, and it's the only way we could have made this happen," Nicole Reed, who founded the site with her husband, told Racked LA.
Pop-up stores first appeared in many American cities and towns during the Great Recession as a way to fill vacant space and give local product designers and craft makers a temporary place to sell their wares. But even as the commercial real-estate market in many cities has made strong comebacks, pop-up stores haven’t disappeared. In fact, many cities across the country have made them a core part of their holiday season plans.
In San Jose, California, nine holiday pop-up retailers opened last week in the city’s Hammer Theater Center, including several fashion boutiques and a bike shop. “We want to catalyze the next wave of retail in Downtown and pop-ups add excitement and variety over the holiday season,” Lee Wilcox, San Jose's Office of Economic Development downtown manager, said in a news release. "San Jose's Pop-Up Project is a part of Downtown's evolution."
In Covington, Kentucky, four retailers, a toy library—where parents can borrow toys for their kids—and an art gallery cooperative will open in a large downtown space for this holiday season. The event’s organizer, economic development group Renaissance Covington, Inc, will bring in special guests such as local artists and musicians to draw in more shoppers.
"We hope to influence the way people think about holiday shopping," Katie Meyer, manager of Renaissance Covington, told the Cincinnati Enquirer. "It's not just about what you buy or who you give it to. It's about where you buy it and who created it."
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