The Small Business Administration is spreading the word about the importance of supporting locally owned businesses on Small Business Saturday.
The SBA has teamed up with the National Restaurant Association to promote #DineSmall, a new initiative aimed at getting consumers to eat at locally owned restaurants on the evening of November 29—an event it’s calling Small Business Saturday Night. To encourage participation, the SBA has asked restaurants to share their special promotions and menus for the evening of November 29 on Twitter using the hashtag #ShowUsYourMenu.
The campaign encourages small retailers to keep extended hours on Small Business Saturday so they can take advantage of a surge in nighttime foot traffic expected that day. The idea is that if restaurants offer promotions on the evening of Small Business Saturday, it will encourage shoppers to eat out and continue shopping long into the evening hours—creating a mutually beneficial relationship between small retailers and restaurants.
“Nine out of 10 restaurants have less than 50 employees, and 80 percent of restaurant owners start their careers in entry-level positions,” SBA Administrator Maria Contreras-Sweet said in a statement. “So the #DineSmall movement is this year’s important new way to support the proprietors who give Main Street its unique flavor.”
Contreras-Sweet also explained the importance of consumers and businesses participating in Small Business Saturday in a YouTube video.
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