For any size of business, small or large, search engine marketing (SEM) can be a complex challenge. There are a number of choices that need to be made up front, such as choosing the appropriate keywords and search engines for your business, before even getting into how to track and improve upon your results. While larger companies may have the resources to hire – internally or externally – professional SEM assistance, many small business owners may not. So, they manage SEM on their own.

To help make SEM easier and more effective for small businesses, American Express OPEN introduces SearchManager, an online solution that consolidates, simplifies, and manages campaigns across multiple search and pay-per-click ad networks. SearchManager provides you with keyword recommendations and editing, conversion tracking, and reporting – tools that can help you make faster, better informed decisions about campaigns. With these tools – plus available expert assistance, SearchManager can help make your SEM efforts more productive, more profitable. 

Why is American Express OPEN offering SearchManager? Because we’re committed to helping you find ways to manage and grow your businesses. Whether it’s comparing insurance premiums through InsuranceEdge or more effective search marketing through SearchManager, we’re looking toward solutions that can save you time on those tasks so you have more time for those things that will help grow your business. 

I’m interested in hearing what you think about SearchManager, as well as other ideas you may have. Are you currently doing SEM or other forms of online marketing? Does SearchManager make SEM more attractive to you? Are there other features or solutions that could help?