In today’s mobile, social age, one of the best ways to engage your customers and get them to spread the word about your business to friends is through video. But many small business owners shy away from video because they’re intimidated or think their products or services aren’t “sexy” enough. If that’s you, take a lesson from Wasp Barcode, a scanner company whose YouTube page has 1 million views. Wasp Barcode staffers guest post frequently on my blog, so I wasn’t surprised to learn they’re equally savvy about engaging customers visually as well. Here’s how they did it—and how you can do it as well:
- Focus on the customer. Making a video that simply touts your new product or is “all about you” is a common mistake. Instead, consider what customers care about, want to learn or need solved. Then develop a video that meets those needs.
- Production matters less than content. We’re frequently told that YouTube videos need to look professional, but that’s less important than meeting customers’ needs. About $200 is all you need to get started with videos that are good enough to be watched.
- Start a YouTube channel. May sound scary, but it’s really not that difficult—and it’s a great way to build a community and increase customer engagement.