Each week, OPEN Forum's editors round up the most compelling entrepreneurial news and advice from our contributors and others. Here are this week’s highlights:
The economy may not be flourishing, but that doesn’t mean your business shouldn’t be. With the right strategy, your business can—and should—grow during the most trying of times, says Elaine Pofeldt. What’re the tricks? Seeking out the right clients, utilizing your website, investing in yourself and more.
It’s easier to make excuses than admit errors, but what’s the point? Excuses don’t lead to resolutions—if you’re bent on making them, you may as well say goodbye to your business. For those of the mindset that failure isn’t an option, take a step back and address the excuses you’re making; odds are there’s an easy fix that will better your business.
Entrepreneurship is all about finding a gap and filling the void. That’s what Dallas Jessup learned when she started Just Yell Fire, a non profit dedicated to teaching adolescents how to protect themselves against sexual attacks. Her inspiration? The Carlie Brucia footage that aired in 2004. Jessup’s story is one every entrepreneur can admire, and learn from.
Daily Deals are all the rage, but are they really worth it? Courtney Colwell digs in to how daily deal users spend their cash and if there really is an upside to hoping onboard with this trend.
Privacy and secrets are a thing of the past. Thanks to the Internet, people—namely customers—can watch every move you make, and comment on it. That being said, it’s time to pay some extra attention to your reputation—your online reputation. After all, “everything’s a performance,” says Scott Ginsberg. Don’t lose your customers. Instead, get your act together and be consistent.