Each week, OPEN Forum's editors round up the most compelling entrepreneurial news and advice from our contributors and others. Here are this week’s highlights:
It’s never good to lie about your business, but the ways in which you communicate, deliver the facts and present yourself can drastically improve how others perceive your company. Take your website, for example—you may not be fully up and running yet, but if your site in clean and polished, the customers will be sure to come (regardless of what’s going on behind-the-scenes).
It’s easy to focus on sales and clients, but as a business owner, you should be putting your efforts into creating a positive work environment. You know how they say the best cheese comes from happy cows (and happy cows from California)? The same holds true for business: the most successful companies are the ones with satisfied workers.
What’s the secret behind Jonathan Klein’s booming photography business? Determination, focus and the willingness to take risks are among many of the things he credits Getty Images’ success to.
Large corporations can lose sight of how important and crucial to success loyal employees are. Staff members of small businesses, however, are the ones reporting they’re unsatisfied with their current gig. What gives? Jeff Quinn dives into the results of a recent Monster survey to provide some answers.
Basing your business on vampires and Elmo may seem silly, but being in-the-know when it comes to fads like these can mean huge profits for your company. Make sure you’re on top of the latest fads by keeping up with the news, monitoring what’s hot and fully understanding your market.