Each week, our editors round up the most compelling entrepreneurial news and advice. Here are this week’s highlights.
What Is a Celebrity Endorsement Worth to You?
If a celebrity approached you and asked for your services in exchange for publicity instead of payment, would you oblige? Pastry chef Alethea Hickman did and is now paying the price. Plus: Get more tips on bartering.
6 Cultural Trends Every Business Must Embrace to Avoid Failure in 2012
A new report suggests that profound changes are taking place in our society. Here’s a look at what it means for your business. Plus: Get more marketing tips.
Confessions of a Startup-aholic
Serial entrepreneur Maurice Kanbar founded Skyy Vodka, created the concept of the multiplex theater, even had NYU name their film school after him and, now in his 80s, he’s still going. Here’s how he does it. Plus: Read more on serial entrepreneurs.
7 New Year’s Goals Every Business Owner Should Have
Forget resolutions. Instead, focus on attainable goals that will further your business in the new year. Plus: Get more tips on leadership.
2011: A Crummy Year for IPOs
Eleven companies with at least one American venture capital investor went public in the fourth quarter. How does it compare to last year? Plus: Get more advice on managing your money.
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