A quick recap of the best of OPEN Forum from the past week.
Slam dunk marketing
Adam and Ryan Goldston dreamed of producing revolutionary sneakers that would help basketball players--even professional ones--jump higher. But when the National Basketball Association banned their Concept 1 kicks, the Goldstons didn't flinch. Darren Dahl tells the fascinating tale of how the co-founders of Athletic Propulsion Labs turned a sneaker ban into a marketing slam.
The toughest task for a business owner
We're going to say it's firing. So how do you make the act as painless as possible for both parties? Katie Morell digs up some great advice in her piece on firing ethically and effectively.
Why we love Richard Branson
Because Virgin America rocks? Well, yes. But, maybe more importantly, because he loves to share his wisdom. This week he advises school-age entrepreneurs on how to turn those after-school jobs into full-fledged businesses.
The man behind "The Most Amazing Press Release Ever Written"
His name is Mitch Delaplane. He's a witty, witty man. And he has some awesome advice for public relations professionals. (He tells me why he loves Alyssa Milano, too.)
Keys to keeping your bank account stocked
It's all about details. From enlisting your employees in cost-cutting to staying on top of your invoices, Small Business Trends founder Anita Campbell offers up five smart steps to better money management.
Entrepreneurial paradise: Norway?
"Ja," says Inc. magazine senior writer Max Chafkin.
His latest feature for the monthly magazine is this week's non-OPEN Forum must-read. It explores how entrepreneurs are thriving in one of the world's most unlikely corners: Tax-happy, Socialist Norway.