Small Business Saturday is this weekend. What makes Small Business Saturday so amazing is the focus it places on shopping local, and the benefits small businesses get from the nationally organized event. But how, as a small-business owner in the middle of the busiest time of the year, do you get the word out to make the most of Small Business Saturday?
There's Still Time
To help increase awareness of the event, American Express provides a valuable toolkit with resources—in-store signage, e-mail templates and social media content—to help businesses promote the event. The toolkit enables businesses to get the word out about Small Business Saturday with no design or marketing expertise required. Even with just a few days left to the big day, you can effectively market your Small Business Saturday offerings easily with this new app by San Francisco-based startup, Glyder.
Glyder includes the free Shop Small e-mail and social media templates that any business can use to spread the word about Small Business Saturday via Facebook, Twitter, Pinterest, e-mail, text message, MailChimp e-mail lists, and Apple’s new Passbook app. This will make getting these messages, that are prewritten and predesigned, delivered to small business customers in literally just a minute or two.
“Creating professional, effective marketing content is usually difficult and expensive," says Glyder co-founder Glenn Allen. "But AMEX already did the heavy lifting for Small Business Saturday. Glyder’s one-touch distribution makes it easy for small businesses to send the Shop Small messages to their prospects and customers."
By providing message templates with customer communication best practices, professional visual designs and painless distribution across platforms, Glyder enables small businesses to create and share messages with their customers anytime, anywhere, and on any social platform, saving small business owners significant online marketing time and money.
Allen also suggests that businesses consider offering a special to get customers in the door on November 24th. “Small-business owners would be wise to include a coupon, special deal, giveaway or even a contest for their customers to increase engagement and participation on Saturday," he says. "Consumers love to hear about specials and deals—having an added incentive for them is a plus.”You don't have to use the Glyder iPhone (or iPad) app just for Small Business Saturday, let it simplify your marketing efforts all year long. iPhone app called Glyder to help you with this event, the holidays, and all your marketing efforts to come.
?Don’t forget: November 24th is Small Business Saturday—a day dedicated to supporting small businesses nationwide. Learn more at SmallBusinessSaturday.com.?Looking for more Small Business Saturday tips and information? Check out all our Small Business Saturday articles.