Google AdWords is an effective but expensive way for small businesses to win traffic, writes Jeff John Roberts at PaidContent.org. A new crop of ad companies, such as Outbrain and Virurl, use social media instead of search ads to broadcast brands' ads, generating incoming traffic at a fraction of the price charged by Google.
"We will never drive anyone to a product page or anything that is spammy or a clear ad … The underlying philosophy is that if the advertiser put enough thought into tapping into human emotion it will likely be approved,” wrote CEO Francisco Diaz-Mitoma in an e-mail.
Learn more at PaidContent.org.
Photo credit: bragadocchio on Flickr