Social media and viral content is transforming the marketing business, says The Hallway creative director Jules Hall in an article in The Sydney Morning Herald. Word-of-mouth marketing is timeless, but the social Web greatly increases the effectiveness of WOMM, allowing dizzyingly rapid and far-reaching buzz marketing campaigns, even though it means giving up control to a degree that can be dangerous. Universal McCann CEO Mat Baxter said in the article, "It's a complete reinvention, powered by technology. It's a once-in-a-millennium occurrence. We're the pioneers."
Learn more at The Sydney Morning Herald.
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