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AdvertisingApril 19, 2010

Social Media: Build Customer Loyalty & Evangelism

Businesses are increasingly turning to social media to strengthen relationships with their customers. By engaging in a rich, ongoing dialogu

Businesses are increasingly turning to social media to strengthen relationships with their customers. By engaging in a rich, ongoing dialogue with customers, companies can better understand their evolving needs, resolve service issues more effectively and gain true brand advocates.

This guide can help you understand how to use social media to enhance your customer relationships with information and practical advice, including:


  • The Power of Social Media to Help Improve Customer Service
  • Using Social Media to Monitor and Respond to Customer Issues
  • Customer Service Toolbox: Improve Satisfaction With Social Media
  • Cardmember Profile: Amelia Ceja, Ceja Vineyards – Winery Taps Social Media to Connect With Customers
  • Social Media Resources
  • Glossary of Social Media Terms


For more information on social media, download the complete OPEN Insight Guide: Build Customer Loyalty & Evangelism or visit OPEN Forum's Social Media Hub.