This guide can help you understand how to use social media to enhance your customer relationships with information and practical advice, including:
- The Power of Social Media to Help Improve Customer Service
- Using Social Media to Monitor and Respond to Customer Issues
- Customer Service Toolbox: Improve Satisfaction With Social Media
- Cardmember Profile: Amelia Ceja, Ceja Vineyards – Winery Taps Social Media to Connect With Customers
- Social Media Resources
- Glossary of Social Media Terms
For more information on social media, download the complete OPEN Insight Guide: Build Customer Loyalty & Evangelism or visit OPEN Forum's Social Media Hub.