Facebook's new "Timeline" profile page will make your brand's identity on the world's most popular social network that much more dynamic, enabling you to tell a story about your company's roots and what matters most to you.
Timeline isn't available for brands quite yet, but it should be soon. We're hearing that brands could get their hands on Timeline by the end of February, even. Until then, here's everything you need to know about using the tool further your brand's presence online.
Cover photo banners
One of Timeline's most visible features is that your page now includes a giant header image alongside your small conventional "profile picture."
Using your page-spanning Cover Photo you can advertise new products, team members or your company logo. The Cover Photo is meant to be a canvas for any way you want to visually express yourself or your company's creativity.
Timeline encourages you to plot "life events" on your profile page, like a wedding, graduation or other accomplishment. Once Timeline launches for brands, your company will be able to illustrate a visual history of your business that people can engage with.
These events, which will likely go by a different name once Timeline for brands launches, will let you highlight crucial moments during your company's history, past or present.
For example, you might want to create an "event" with an accompanying picture for when your company broke the 1,000 employee mark. The picture attached to this event will span the width of the page. Below the picture is a comment box for people to "like" and make comments about the picture you've highlighted.
Or, you might create an event for when you launched a new product, like a new basketball shoe for example. The picture you post of the new shoe will be very visible to anyone who visits your Timeline.
These events dominate the landscape of your Timeline page as you scroll down and are obvious bullet points for people that visit your profile page. They are expanded status updates for all intents and purposes.
Polls, photos, apps and events on Timeline
Just like with your previous Facebook brand page, Timeline lets you place interactive content on your page, including Polls, Events people can RSVP to and photos of your team and company.
But now, these kinds of content types populate boxes on your Timeline that summarize activity within each respective category.
For example, on the old Facebook profile, you'd have to navigate to Polls in the left navigation bar of a brand page to interact with polls. Now, Polls will have their own "tile" and box where users can interact with your poll, right in the middle of all your status updates, events and pictures.
Sharing external content on Timeline
One cool Timeline feature is that if you visit a partner's Timeline page, you can choose to share one of their updates and have their update appear on your Timeline. In this way, you can intermix internal and external content on your Timeline.
Not every update on your Timeline need be an update from your team. You can display your company's diverse interests by posting links and sharing content from the Timelines of others.
Whenever Timeline launches for brands, it will be a great opportunity for you to engage people in a new, visual way. It'll definitely be worth your time.
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