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Business Class

mayo 04, 2009

Sometimes You’ve got to Burn the Boats

Sometimes You’ve got to Burn the Boats

John Jantsch

Founder, Duct Tape Marketing Consultant, LLC

Summary

You know you should turn your service into an ebook product, create a new workshop, start a podcast...you know, all those things you've been

You know you should turn your service into an ebook product, create a new workshop, start a podcast...you know, all those things you've been meaning to do to grow your business. Sometimes knowing and doing have a hard time intersecting. I learned years ago that one of the best ways to get something done is to give myself no choice.


There is a fable about a captain coming ashore to conquer a new land and finding his forces outnumbered 10 to 1. Seeing this, a sergeant asks what they should do. The captain replies, “Burn the boats!”

•    If you want to create a new product, buy an ad for it in a magazine that publishes in three months

•    If you want to get into public speaking, offer to speak for free everywhere you can

•    If you want to hold a teleseminar training course, start promoting the dates now

•    If you need to ramp up sales, place an ad for a salesperson today

•    If you want to start your own business, start getting clients now

•    If you want to get in shape, enter a 10K (that was a bonus one!)


Years ago I received a call from someone wanting to buy a product I hadn’t actually created, but had always intended to. So I sold her one — and then I had to create it! Funny how your priorities can change when you have no choice. Don’t be afraid to succeed.