Ultimately, success is a result of differentiation and emphasizing your unique value.

While conformity lubricates the gears of society, the world is pushed forward by contrarians. The advancements we know and love - new technology, medical breakthroughs, artistic achievements - are made by passionate people with bold and often unpopular ideas (this is not a new realization, Apple captured this quite well with their “Think Different” campaign. These creative geniuses also had the guts to endure unchartered territory. Strange that so many people preach a “traditional path to success.” After all, the catalyst for making a meaningful impact is doing something different.

Society is a bit hypocritical. We shun college drop-outs and “wayward creatives” with skepticism. Yet we celebrate the successes of the emerging artists, bold entrepreneurs, and trailblazing musicians that enrich every aspect of our lives. Society celebrates what society shuns?

All too often, we consider creative successes as one-offs rather then the logical outcome of doing something different and taking enough initiative to make it happen. What one views as a tremendous risk may appear to others as an obvious and compelling opportunity. A passionate person that is willing to challenge a conventional approach will, in fact, stake claim in unchartered territory. Whether or not this advancement becomes something meaningful and significant is dependent on leadership and hard work. Totally doable.

When it comes to hiring new people, keep this in mind as you look through resumes. When we look for the popular attributes to fill a certain mold, we risk overlooking brilliance.

Gain confidence from the unexpected path. Nothing extraordinary is ever achieved through ordinary means.

Behance articles and tips are adapted from the writing and research of Scott Belsky and the Behance team.Behance runs the Behance Creative Network and develops knowledge, products, and services that help creative professionals make ideas happen.