Many telecommuters leave their home office to go to a local coffee shop to try to boost their productivity. A study conducted by the Journal of Consumer Research actually shows that a low level ambient noise (50db) in a coffee shop actually can increase creativity. Apparently, the right mix of calm and noise in the background gets creative juices going. Now Starbucks can claim they have free WiFi and improve your professional performance!
Companies like Coffitivity have created a ten-minute recording of the ambient noise of a coffee shop based around this belief. Personally, I prefer the sound of rain from RainRainy Mood to boost my creativity. What is your favorite?
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