Todd Henry’s The Accidental Creative is a keystone book for any successful creative career. While the book is from 2011, there are timeless tips on how to nail a creative project strategy within its pages. One of the most powerful insights Henry shares is about nailing your project strategy by asking the “Five W’s”:
1. Why is this a project to begin with?
2. What purpose does the work serve, what is the end-goal?
3. Who needs to be involved, and who is the project ultimately for?
4. When does it need to be completed and when are the project milestones (if there aren’t any, make some)?
5. Where will the work appear and where will it be worked on?
Henry goes on to explain that, while the most critical part of any creative project is to first answer the five W’s, the next (and sixth) question is what often makes or breaks the creative side of the project: “How will these objectives be accomplished?”
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This article was originally published on 99u.com.