Now that holiday shopping is behind you -- and you've drank your weight in eggnog -- it's time to get yourself focused on what's to come in 2011. Maybe you have been thinking about this for a while now, but when you're busy tying up December's loose ends, the new year can sneak up and surprise you. For those of you who have delayed contemplating your goals for 2011, here are a few tips to get you started on the right track this year.
1. Set your goals.
This is by far the most important thing you can do to ensure success in the coming year. Forcing yourself to plan will focus the direction of your business. At Count Me In, we are finishing our “First 100 Days” list -- we're looking at our 2011 goals and deciding what we can accomplish in the first 100 days.
2. Be a better leader.
How are you enhancing your leadership skills? You must continue to hone in on where your strengths lie. Focus on your health so you can be your best at work. Maybe you can just update your look -- a new hairstyle or wardrobe can be quite invigorating. If you have holiday gifts to return, exchange for gifts that will make you stand out.
3. Keep working your sources for funding.
Whether it's your banker, investors or customers, you need to know where your money is coming from. What are you doing to promote your products? If social media isn’t already a key part of your marketing, you need to look at it. This is crucial in letting potential customers know what you offer, and it will show banks and investors that you are a sound investment.
4. Where do you need more proficiency?
Facebook? Twitter? Texting? Are you disciplined with these mediums? Are you utilizing them every day? They are great tools as they force us to condense our thoughts by using links and video. They force you to be more concise, and maybe even be more creative with what you say. Decide where you need to beef up your presence.
5. Go through your contact list.
Do you keep in contact with everyone in your address book? Are they’re contacts on your list that no longer work for the companies you deal with? Is there any outdated info for these people? If you have outdated information you must update it. Sending e-mails to your contacts know will not only remind them about your business, but it could even get you some lead generation.
Good luck in all of your endeavors in 2011. Go out and see what you can accomplish. And, as always, believe in you!
Nell Merlino is the Founder and President of Count Me In for Women’s Economic Independence, the leading national not-for-profit provider of resources for women to grow their micro businesses into million $ enterprises. She is the creative force behind Take Our Daughters to Work Day and the author of “Stepping Out of Line: Lessons for Women Who Want It Their Way in Life, in Love, and at Work,” from Broadway Books, which is available on Amazon.com.