The two most coveted currencies in social media are Twitter followers and Facebook fans. Twitter is easy: get really famous or provide informative links and grind out the tweets. Facebook is more difficult because “liking” a page has more serious consequences than “following” someone on Twitter. Specifically, when people “like” a page, they are automatically telling their friends that they like your page, and they are also increasing the volume of updates on their walls.
Because of the halo effect of knowing Mari Smith, I recently learned a way to increase the number of Facebook fans that is (a) surefire and (b) completely transparent and ethical. The technique is called the “reveal tab,” and the expert on how to implement it is Tim Ware of HyperArts.
Here’s how it works. When people who are not “fans” (that is, folks who have not “liked” your page yet) come to your page, they see different content from people who are already fans. When non-fans become fans by liking your page, the fan-only content is “revealed.”
So, all you have to do is provide something valuable enough to make people become a fan. The exchange is transparent: “You become a fan, we give you something.” For example, Fotolia gives you free pictures if you like its fan page.
Other examples include:
- “Exclusive content” such as PDFs, songs, and articles.
- Discount codes
- Unadvertised specials
In my case, I gave away the PDF of my first book, The Macintosh Way. This resulted in several thousand people becoming fans of my new book, Enchantment over the course of several weeks. This worked so well that I went on a hunt for more stuff to give away, and my man Tim Ferriss offered me two chapters of his new book, The 4-Hour Body. You can get the two chapters here—if you “like” my fan page, that is.