I’ve been publishing the Duct Tape Marketing Podcast since 2005. I got into podcasting as a way to create content and unlock opportunities to get in front of leading authors and industry experts.
Back then, podcasting was new, iTunes had just burst onto the scene and an army of podcasters embraced this new RSS driven way to syndicate content. But then social media came along and things like Twitter and Facebook made podcasting seem so last decade. (Heck, people even starting suggesting that blogging was dead!)
But then, a funny thing happened on the way to the evolution of all things digital. People started to rediscover podcasting as a tremendous way to package and deliver content in a new and intimate way. All of a sudden, everyone had a podcast listening device in their pocket (otherwise known as a smartphone), and the new iPhone even came with the iTunes Podcast app preloaded. As a result to the easy access, podcast listening again began to surge.
2012 became the year that a number of very well-known content producers embraced the podcast format, producing and distributing audio content in a very big way.
The following podcasts have become very popular in iTunes and offer tremendous content for those inclined to consume their content while driving, working out or simply hanging out plugged into a pair of earbuds.
Seth Godin's Startup School: Recently launched on the Earwolf network, the Startup School podcast features highlights from a workshop Godin conducted with 30 up-and-coming entrepreneurs.
Social Media Marketing Podcast by Michael Stelzner: Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media pros.
The Human Business Way by Chris Brogan: Business with a soul. Improve your impact. Be brave. Tell bigger stories. Discussions and more with today's top authorities on sales, marketing and much more than just business.
The Work Talk Show: The Work Talk Show is a weekly podcast hosted by DJ Waldow & Nick Westergaard featuring a talk show format along with crazy smart guests who operate outside the lines of what work has traditionally looked like.
Gape Into the Void: "Gape Into The Void" steps into the mind and business of cartoonist and blogger Hugh MacLeod (@gapingvoid) and the gapingvoid team. Tune in for candid discussions about the intersection between art and business.
This Is Your Life by Michael Hyatt: This Is Your Life with Michael Hyatt is a weekly podcast dedicated to intentional leadership. The goal is to help you live with more passion, work with greater focus and lead with extraordinary influence.
Duct Tape Marketing: And of course, I'm partial to my own podcast full of small-business marketing tips, tactics, resources and interviews with some of today's most inspiring authors, leaders and thinkers.
Download the iTunes Podcast App or Stitcher app and start filling your head with the sounds of content in the form of podcasts.
Looking for more tips and advice on content marketing? Check out these content marketing articles.