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May 03, 2009

There Ought To Be a Word for That…

Ann Handley

Chief Content Officer, MarketingProfs

Summary

Do you suffer from Emalfeasance ? ("A particular kind of guilt caused by a pile of unanswered email") Are you a Social Notworker ? ("Som

Do you suffer from Emalfeasance? ("A particular kind of guilt caused by a pile of unanswered email")

Are you a Social Notworker? ("Someone who spends their workday on Twitter.")

Or do you occasionally endure Connectile Dysfunction? ("A sudden and expected loss of internet access")

All of these are part of the Marketer's Addictionary, a sort of lexicon for a new generation of business marketers. Sometimes the entries are smart and dead-on, and sometimes they are just plain funny. But either way, the dictionary offers a nice diversion from the rest of the grimness that passes for business news these days. What's more, it will help keep your creative juices from turning to frozen concentrate.

How it works: Users (this means you) can stake claims on new linguistic territory by creating new words to describe the world we work in. Or: you can submit a definition and ask users there to create an entry to match it. Words can be voted up or down by other users, meaning that the good stuff rises to the top.

Consider these:

Stimulame by Eric Savage (noun) Something that is supposed to stimulate the overall economy but only helps a few.

Delusions of Blogger by The WordDoc (noun) An unshakable belief that since you can type, you can blog. Often leads to hallucinations of publishing and public speaking careers.

Wannapreneur by Kevin Fenton (noun) Someone who claims to be an entrepreneur but doesn't actually own any businesses.

Social Greedia by Len Kendall (noun) The act of abusing social media tools for the sole reason of making a profit and not giving back to the community or conversation.

Fakation by KAnn (noun)A family vacation from work that feels like a "fake vacation" in that relaxation, fun and other such attributes are minimal.

Comcastrophe by maxkennerly (noun) A sudden loss of internet access. (See also: Connectile Dysfunction.)

Hunkernomics by Shelley Ryan (noun) Marketing in an economic recession.

Oversumption by David Fideler (verb) Leaving a store with WAY more stuff than you intended to purchase.

nglsh by Larry Robiner (noun) The rapid disappearance of vowels in the English language due to texting and Twitter.

So pop on over to the Marketer's Addictionary. Add a word, if you wish, and tell me what you think, below.