Gary Vaynerchuk, author of The Thank You Economy, shares his experience and advice for using social "listening" to grow your business. In this segment, he talks about how he searches Twitter for conversations relevant to his business.
About The Thank You Economy: “This book could easily have been called The Humanization of Business or Manners Marketing… In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it." –Gary Vaynerchuk