You can encourage more of your website's visitors to become customers of your business by writing content that addresses their problems and including interactive elements such as games or videos, Monika Jansen writes. You should also make sure your contact information is listed on the website, she writes.
“It drives me crazy when I visit a company's ‘contact us’ page and find nothing but a form to fill out,” she adds. “Include a phone number, email address, physical address and a ‘request information’ form.”
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