Want an easy way to start increasing your sales figures? Give it all away. I don’t mean your product or service—I mean give away all your advice, tips and information. That’s right, you should just freely give it away. Let me explain to you why.
Run and return
You are probably thinking that, if you give all your advice away, you won’t be needed anymore. And on one level you are probably right. There will always be a few people who will take your advice, say adios, and not look back. They probably weren’t going to be your repeat customers anyway.
There will always be a sector of the population that will take your advice and remember you when they need more, or when they need something else that you can help them with. And it doesn’t mean that they will just come back looking for more free advice. They are going to come back willing to pay, as well, because they are growing to trust you.
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Why just do it
There are many reasons why you should give away advice and enable people to navigate doing something for themselves. Consider sites like AllExperts.com. Why do you think that professionals sign onto that site to dish out the advice to people who have questions? For starters, it establishes them as an expert in their field.
People appreciate those who help others, and this makes them more willing to return to you in the future. Other reasons to do this include the way it helps you become known as the go-to person, helps you create a platform, helps you solidify what you know, and helps you remain current regarding what you know about your field. Plus, when you interact with your customers in order to give them advice, you will be getting to know them.
By taking the time to get to know your customers, you also help yourself learn more about what they want and need. This information may even steer your business in a new direction, one that has an audience waiting in the wings.
The easy route
After you give away tips and advice, you will find that your sales increase as a result. This is because people, by and large, would rather not have to do things that they can have done for them much more easily. That’s why companies such as landscaping and barbers even exist. We could do those things ourselves. We can easily learn how to care for our lawns, or use our own clippers to keep our hair buzzed, but we like the ease of having someone else do it for us.
Become an authority
If you want to establish yourself as an expert and keep people coming back to you time and again, just give it away. Giving away what you know will help you get there and, in the end, will bring good things your way.
By giving it all away, you will feel like an expert, be seen as an expert and be treated like one. And experts are professionals in their field who are paid for their knowledge, in one way or another.