B2B video is often underutilized by marketers who don't plan ahead, think of written content as faster and easier, and don't like how they look on camera. Marketers should get over their misgivings and make the case for video internally with good examples and real numbers, this Heinz Marketing article suggests. Start with a small blog video, and try asking your customers for ideas or even their own video submissions.
"Your first video test shouldn’t be smack in the middle of your most important landing page," the article states. "These aren’t revenue-generating metrics, but they’re intended to show early/quick results and generate some momentum for your internal efforts."
Learn more at HeinzMarketing.