While you’re being inspired by some of the sharpest minds in small business, take a timeout to tap into the expertise of American Express OPEN.

If you’re like most business owners, you probably have a list of marketing enhancements you’ve been meaning to get to “when things calm down.”

Well, challenging economic times can be also mean good marketing times. The chatter level is low right now, so your marketing and sales messages may have a good chance of reaching prospects. And with a little help from American Express OPEN, you may be able to find even more ways to have the downtime work for you.

Start an Email Marketing Campaign

Your customers are looking for deals and if you have one to offer, let them know via email. And here’s an offer for you – save 5% on any email marketing campaign you create with Constant Contact®

Improve Search Marketing Results

Social networking is here to stay, and what better time to start or improve your company’s online conversation? OPEN Gold Card members can promote their businesses in Yahoo! Search results and save 5%.

Get face-to-face with clients

Airfares are coming down and that can signal the perfect opportunity to reach out to existing and prospective clients across the country. And when you do, you can earn valuable rewards to reinvest back into your business – for future flights, office supplies, corporate gifts, and more.

With a Gold Card from OPEN, you’re automatically enrolled in our best-in-class Membership Rewards® program.What else is on your marketing to-do list? Chances are, you can make enhancements through Membership Rewards points, or receive automatic discounts from OPEN Savings partners (like Constant Contact and Yahoo!) that can help improve your bottom line so you can focus on things that matter — growing your business. And both can come to you just by using your Gold Card from OPEN. Before you know it, you’ll be busier than ever.

Stay tuned for more tips and advice from OPEN that can help you manage and grow your business.